After daring to make a difference earlier this year, Shaggy and Friends are back with even bigger dreams for their second charity concert to be held on January 2 at Jamaica House.
Shaggy and his team, sponsors, old and new, media, employees of Bustamante Hospital for Children, as well as King of the Dancehall Beenie Man, were out in their numbers yesterday at the hospital’s conference room for the launch of ‘Shaggy and Friends I Dare You 2010′. A smiling Shaggy, real name Orville Burrell, made an early appearance to greet his now extended family for the concert that last year raised $27 million, which was used to buy much-needed equipment for the Bustamante hospital.
This year, according to presenter Dr David McBean, CEO of CVM-TV, they are aiming to raise $50 million. With that goal in mind, various sponsors stepped forward yesterday, such as Digicel, KFC, Sagicor, Stewart’s Auto, Bank of Nova Scotia and Wisynco, donating $11 million combined. Red Stripe has also pledged its support alongside a number of other companies.
Executive producer for the event, Shaggy, was first up to talk about the new developments and plans for the concert. This year, reminiscent of the diamond-selling artiste, there will be a diamond ticket priced at $30,000. Shaggy commented, “Last year, we did it in eight weeks. This time we have a bit more time to dot the i’s and cross the t’s. Last year the $20,000 tickets were the first to sell off so this time we’re going super executive with $30,000. There will only be about 100-150 of these tickets so it’s best to get them in advance. It will be champagne style, all access everywhere.”
Other ticket prices are $20,000 for platinum, $10,000 for gold and $5,000 for silver.
An addition this year will be a celebrity pre-party at Fiction Lounge on January 1, which will be a star-studded affair priced at US$50. While last year several international artistes cancelled at the last minute, such as J Holiday and Sean Kingston, this year Shaggy is banking on local talent to carry the show.
“We want the brand to be perfect. Jamaicans put on the best show so this year we’re trying not to make it an international show. It’s the Jamaican artistes who have children who have to come here (at the hospital). We have the best talent here so there will be no shortage of artistes,” Shaggy said.
Confirmed to perform are Papa San, Tanya Stephens, Michael Rose, Queen Ifrica, Sanchez, Ce’Cile, Toots Hibbert, Ding Dong, Baby Cham, Machel Montano, Half Pint, Busy Signal, Beenie Man, American singer Joe and former lead singer of UB40 Ali Campbell. There will also be a red carpet at the event for all the fashionistas to strut their stuff.
Public service announcements and an official music video for Save A Life has been edited by Joel Burke for the campaign. Flow has also created a channel dedicated to Shaggy and Friends that will be on air soon.
via: The Gleaner (Krista Henry)