Serani may be best known for his breakout hit “No Games,” but the emerging Jamaican artist first made a name for himself crafting songs for some of his homeland’s biggest stars.
“I’m a musician from birth, I played the keys from birth,” Serani said. “As time went on, when I became a teenager I was listening to Bounty Killer, Beenie Man, Capleton and Sizzla. I would listen to the beats and thought, ‘Why are they on some of these? They could do better.’ And I knew I had the talent to do it.”
He got his start working as a musician, contributing to Wayne Marshall songs. Eventually he formed Daseca Productions with two partners, and the trio were able to power hits by some of the same artists Serani listened to coming up. Their big break came when they scored a couple of knockout hits, producing Tony Matterhorn’s “Dutty Wine” and Sean Paul’s “We Be Burning.”
” ‘We Be Burning’ was the first real big move,” Serani said.
The producer had long been a frequent collaborator with Mavado, and the two developed a brotherly relationship. While working with Mavado, Serani found his voice — he’d coach artists while producing their records and found he had a knack for melody.
Although he had no formal experience singing, family and friends pushed him to develop his vocals.
“I was doing that and I was teaching a lot of artists how to sing,” he said of his time manning the boards. “I didn’t know I could do it, but I knew keys. Eventually, as I’m making the beats, I start coming up with ideas for myself and as the time goes by, the ideas start getting better and better. This is, like, 2007, so I just started doing it. My voice started getting better and I said, ‘Let’s do it.’ ”
Now with “No Games” as his first certified solo hit, Serani is prepping for the release of his debut of the same name, due October 27.
Next Wave of Flav
On Mavado: “He’s like my son in music. He’s older than me, but I feel like he’s my son, ’cause I taught him so much in music as a producer. I’m like his son in terms of singing, if you wanna say so. We have a good relationship. I still produce songs with Mavado. He’s my brother.”
Via: MTV NEWS
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