Prominent American businessman, Corey Todd and embattled Dancehall superstar, Vybz Kartel recently announced the restoration of their business partnership after a very public falling out that took place in May of last year. With their resolution came the announcement that Kartel and Todd would bring back to popular Street Vybz Rum brand that initially debuted in 2009.
According to Todd, the overwhelming demand for Street Vybz Rum became too difficult to ignore, thus prompting he and Kartel to once again supply the liquor brand. Despite Street Vybz being off the market for several months, Todd believes that the product will once again find favor with customers given that it revolutionized the local rum market for music lovers while intimating that new flavors will be added to diversify the brand as he promotes it on an international scale.
However, a stumbling block does exist regarding the marketing of Street Vybz Rum as Vybz Kartel remains incarcerated while awaiting trial in a pair of murder cases later this year. But, according to Todd, some of Kartel’s esteemed protégés, most notably Tommy Lee, will help to promote Street Vybz until its focal point cops freedom.
While Street Vybz Rum was shelved, Todd had been promoting Yaad Swag, a rum brand that he created while using artistes such as Beenie Man, Khago and Aidonia to market the product.
However, with Street Vybz returning, Todd stated that his Yaad Swag project has been discontinued.