Highly acclaimed West Indian cricketer, Chris Gayle is venturing into the entertainment world as he and his older brother, Vanclive ‘Father Bulla’ Parris have launched a new record label and promotions company dubbed Dutty Fridaze Promotions.

The duo has already signed two new acts, including former Digicel Rising Stars contestant, Face and will be releasing their first compilation, the War Crime Riddim in the coming weeks. Additionally, Parris has hned that Gayle himself could be recording a song with an established Dancehall artiste under the Dutty Fridaze label.