Last night went down in history at SXSW, as Snoop Dogg headlined Cashmere Agency’s “LIONFEST – A celebration of Reincarnated” at VICELAND for the first time as Snoop Lion.
Performing in front of 2,000 fans, Snoop showed off his new reggae/dancehall influenced songs off his forthcoming Reincarnated album (April 23 release) including, “So Long”, “La La La”, “No Guns Allowed”, “Lighters Up” and more. Through the night he mixed in some of his classic hits, including a reggae version of “Gin & Juice” and “Young, Wild and Free”, as well as vintage songs like “Nuthin’ But A G Thang”, “Let’s Get High” and “Bitch Please” and DPG’s “We Can Freak It” bringing out Daz and Kurupt.
Also performing last night were Diplo & Major Lazer, who had the crowd hyped as they tossed confetti, stage dived and crowd surfed in a bubble. Dancehall star and featured artist on Reincarnated, Mavado, took the stage shortly after Major Lazer. The We The Best Music Group (DJ Khaled’s label) artist, performed some of the tracks that will be on his forthcoming album. New York singer/songwriter Angela Hunte (“Empire State of Mind”) opened the night with a hot freestyle over Baauer’s “Harlem Shake”. A featured writer on the Reincarnated album, Angela also took the stage with Snoop Lion to perform “No Guns Allowed”, “Here Comes The King”, “La La La” and more. The night was hosted by Max Glazer (Federation Sound).
“LIONFEST” was presented by Colt 45, adidas Originals and Casetagram, who was giving out limited editionREINCARNATED themed iPhone cases, as well as offering fans to make their own custom cases.
REINCARNATED film hit theaters March 15 for a limited run and will be on DVD, iTunes and Amazon in April (Via VICE Films and Snoopadelic Films). Check outSnoopLion.com for theater information and ticket purchase. REINCARNATED the album is set for April 23 release.