Appleton Temptation Isle (ATI), the popular beach party series that has taken place since August 2001, will not be staged this year, according to reports.
Speculation regarding ATI’s status was rampant in recent months after the series’ main sponsor, Appleton became the main sponsor of SPF Weekend, a newly-introduced party series that will take place from August 2-5 in Ocho Rios.
On Tuesday, ATI’s lead promoter and Absolute Entertainment head, Alex Chin confirmed to the Jamaica STAR that the event will not take place this year, but could not offer details as to why it has been cancelled.
ATI, which has annually been staged in Negril, is known for offering parties such as Stages, Daydreams and many others, with the series growing from 6,000 patrons in its initial stages to 20,000. Last year, the series featured parties such as Colours, The Original Water Party and Officially Diagnosed.
However, ATI has faced strong competition in recent years from Smirnoff Dream Weekend, which is run by former ATI promoters and also takes place in Negril.
This year, Smirnoff Dream Weekend will be staged along with two other beach party series: Rum-Bar Flex Week, which also takes place from August 1-6 in Kingston and Portmore as well as Rumfire Temptation Isle (RTI) in Negril.