Acclaimed Jamaican deejay and producer, Imperial has called on disc jocks in his native Jamaica to stop showing bias and prejudice after insisting they slighted a song he produced for Dancehall artist, Mr. Peppa, that has since been remixed by Payday Music Group.
The song in question is Gangster Gorilla, a song written by Imperial that Mr. Peppa voiced in 2010 on the Motion Picture Juggling rhythm, for which a medley video promoting it topped local charts. However, the song received little airplay back home, to his frustration. An alleged remake of the song, which sees Mr. Peppa team up with Bounty Killer on the Party Spree Riddim, has been garnering regular rotation on radio, something he noticed when traveling to Jamaica earlier this month to promote his new album, Dancehall Knowledge: Volume 3.
Speaking on Thursday, Imperial accuses disc jockeys in Jamaica of playiing the political card too often, making it hard for wide-ranging talents like himself to gain mainstream traction.
Veteran entertainer and producer, Alley Cat has long been an advocate for progress in his music as evidenced in his new single, Idling, which explores why young people are constantly confronted by regression in their daily lives.
Idling sums up the current status of Jamaica’s youth in a society which hardly affords them the opportunity to make something out of their lives and develop skill sets beneficial to the island’s development. Too many young Jamaicans are either jobless or uneducated, thus leading them astray into criminality, unwanted pregnancy or wandering the streets, all points Alley Cat illustrates in his plea to politicians to allow them quality opportunities.
“No work mek idle heads get hot, dem hungry so dem nah go tek no chat, go rob up Babylon, shoot it, drop, jus’ fi put some food inna pot,” he deejays as he implores the government to “stop di yappity yap,’ and act before the country’s future is continuously put at risk.
The official video for Idling was released in late April and features cameos from friend and fellow prominent deejay, Mavado as well as his protégé, Karian Sang. It gives an eye-opening tour through Kingston’s inner cities, showing how deep this problem as he seeks to encourage young people to keep the faith and stay out of trouble as they try to help themselves and their families out of difficult situations.
Known for songs like Why, No More Garrison and Days Like These, Alley Cat has proven he is a champion for poor people’s causes and uses his lyrics to make people conscious of their reality instead of numbing their minds with fantasy. Idling is a cry to ensure that every young person’s potential is fulfilled and to truly make Jamaica reach unlimited heights.
Prominent Jamaican entertainer, Alley Cat a.k.a ‘The Imperial’ has kicked off his 2013 campaign with the release of a new track sure to alert society of the times we all live in.
The CEO of Imperial Productions recently unveiled his thought-provoking single, Days Like These as he speaks of the struggles and dangers experienced daily through Jamaica’s inner cities. Alley Cat takes us into his world with Day Like These, outlining his trials and tribulations as a youth, experiencing nightmares of the crime and violence he witnessed in his neighbourhood.
Using classical elements meshed with a pounding beat, Alley Cat immediately sows lyrical seeds in the thoughts of music lovers as he recalls,“Memba from di age a 4, mi see machine mek head a bore,” as he recalls the days when his mother slept on the floor and used various remedies to help soothe his physical and mental scars.
However, through all the strife surrounding him, Alley Cat’s mother steered him in the direction that ultimately led to his present day success as he eloquently points out in the chorus. “Mama tell me, ‘Yuh see da road deh? Nuh choose it. Yuh see da two pound a iron deh? Nuh use it. Jus’ bill and gwaan work pon yuh music..and him will shine him light on you.”
Days Like These shows Alley Cat’s willingness and dedication to uplift the people and said people, including industry players, have responded positively to the track. To further illustrate his messages of inspiration and hope, The Imperial released a video for Days Like These. The visuals can not only be seen across RETV, HYPE TV and CVM TV, it has become a favourite amongst Caribbean television networks in South Florida. \
This commendable effort by Alley Cat is just a sample of the entertainer’s commitment to being more than just a singer or deejay, but a leader of change amongst his people throughout 2013 and beyond. To follow up on this success, Alley Cat promises more uplifting songs for his fans as he’s currently working on a new single and video which will drop simultaneously.
You can buy Days Like These on iTunes and check out the official video via YouTube.
Whether enjoying success of battling failure, as Alley Cat has, Mama said there would be Days Like These.
Sean Paul, returned to the charts this week with his brand new album Imperial Blaze. It places at no. 12, selling just 28,000 copies. It’s the artist’s first album since 2005′s The Trinity, which went on to sell over 1 million copies.