Originally released last October, Murderer features samples of the classic song, Murderer by embattled Reggae/Dancehall legend, Buju Banton. The accompanying video for the song, released in late March, features a combination of steamy love scenes and intense arguments and has seemed to connect well with fans, with well over 6,000 YouTube views to date.
The video for Murderer, filmed at locations across Kingston and Negril, also premiered during Easter Weekend on two popular CVMTV shows, DWrap and OnStage.
In a statement, Ishawna said she is pleased about the response her new video has received.
“I’m so happy about the way things are going with my video, we really did our best to make it right and I must say that result is very good; the fans love it a lot,” she said. “I’ve also been getting a lot of positive feedback about the video from people in the business as well.”
According to Ishawna’s manager and Downsound Records CEO, Joe Bogdanovich, he expects the Murderer video to enhance her career.
“The video tells a good story,” he said. “It’s about lovers who are always fighting but in the end they are making love, so we have a happy ending. I think this video is going to take Ishawna’s career to another level, because it’s not just a regular music video, the acting in the video is superb. Ishawna is a really talented young lady, she’s not just a good singer she also possesses good acting skills and this video is going to show that to the people and they are going to love it.”
He also added, “We at Downsound like to do things right, so we really spent a lot of time working on this video, choosing the right locations, making sure the acting was perfect, we made sure every scene was filmed properly and the results are great.”
Ishawna is continuing to reap success from her hit collaboration, Do For Love alongside fellow Downsound artist, Specialist, with the video for that single having been viewed over 60,000 times on YouTube. She is currently busy in the studios working on a number of soon-to-be released projects.