Its an extremely busy weekend for the Alliance, who are running the Dancehall now with smashes such as the SIxteen riddim, Mavado’s Mock and Toast, Chase Cross’ Better Days and much more.
Having made huge strides in to the mainstream recently, Mavado and Serani are appearing on the 2 biggest urban events this summer in the North East of the US.
Kicking off the weekend on Friday night Mavado and Serani will be at the XL Center in Hartford, CT for Hot 937’s Hot Jam 8 concert. Having struck a chord with listeners with their songs No games and So Special, Serani and Mavado are the only Dancehall acts billed to appear. Big names such as Soulja Boy, Bow Wow, Day 26 star alongside Dancehall’s hottest stars, with new comers Kid Cudi (Day and Night) and Jeremih (Birthday Sex) also on the line-up. Serani is appearing at an after party in the West Indian Social Club in Hartford the same night after the show.
Friday night sees the Warlord in action inside Club Amazura in Queens, NY, where sparks are sure to fly for Bounty’s first New York performance for the year.
Saturday the Alliance rolls into Boston’s Club Lido, for a sold-out show starring Alliance Entertainment’s 3 mega-stars bounty Killer, Mavado and Serani. Only problem that night will be getting into Club Lido so promoters are asking patrons to come out early, its a unique event not to be missed. The promoter is also promising some surprise appearances!
Sunday of course sees Mavado and Serani jumping on stage inside the Giants Stadium in New York in front of 50,000 people. Bounty Killer’s Scare Dem protege Elephant Man is also on the bill repping Dancehall, with Jadakiss, The Dream, Mary J Blige, Young Jeezy, T Pain and Friends and the Dipset Crew rounding out the rest of the bill. Summer Jam is traditionally full of surprises so appearances by any superstar are possible.
“Its the first time that HOT 97 has advertised Dancehall acts so heavily for Summer Jam,” said Julian Jones-Griffith, manager for both acts. “HOT are even running ads just featuring the Dancehall artists! Its a giant step for the music and is certainly a culmination of all the hard work we’ve put into trying to break Dancehall into the mainstream over the last year, after many artists have put in the foundation work before us. Many people are looking at us like how did they do that? But hard work is certainly the key to success. ”
Capping off a busy weekend for the Alliance, Bling Dawg, Flex and Kip Rich are all on the same bill in Atlanta at Club Intrigue AKA Club Aquarius on Saturday night.