As the culture of Dancehall Juggling heightens its precedence, two labels sought to deliver a project that would fit into the culture while appealing to various demographics.
Teaming up to drop the ‘Street Hours’ Riddim, Crown Media House and Hundred Hours Entertainment have put in place a thorough marketing plan that continues to yield positive results.
The compilation features tracks such as Jada Kingdom’s ‘ESQ Till Death’, Iwaata’s ‘Catscan’, Malie Donn’s ‘Rich Chick’, Darrio’s ‘Currency’, Boogzino’s ‘Boiling Sun’ and Tatik’s ‘Run Di Place’.
“When I decided to embark on my musical journey it felt almost inevitable because I grew up in a musical household and today I am happy I made the move especially with my brother, having similar dreams and mindsets have always worked in our favour and I am eager to share our impending body of work. The reception has been momentous and it’s my objective to continue putting out hit releases such as the Street Hours riddim that the masses can relate to” Said PreeRankin in an official release.
StarBwoy Stichy of Hundred Hours Entertainment added; “ This release has proven that the love for Dancehall is still alive and once the creators keep feeding the industry with music that they can resonate with, the genre will continue to strive and eventually become greater. The response to the project has been mind-blowing and I am thankful for everyone who continues to play a part in making it a success”
Debo concluded by sharing that teamwork accounts for their success thus far; ““ The musical chemistry between the two labels has always been present and to actually experience such a strong response from music lovers makes me positive that our impending projects will be even more impactful. Every track on the Street Hours Riddim is performing well in their perspective markets and after we have finished with our campaigns its full force ahead with our second release”
While both labels continue to work on their next co-release, they share that they will each be dropping singles in a bid to build their independent discographies.